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Inspiring the next generation of volunteers

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What is effective impact reporting?

The charity sector is facing a significant challenge: an ageing volunteer force. As seasoned volunteers grow older, the need to attract the next generation becomes ever-more pressing, so what can we do to encourage them? Here, our founder Sonia delves into how we can inspire the change-makers of the future.

The current demographic trend in the charity sector highlights an urgent need to attract younger volunteers. Many charitable organisations rely heavily on older volunteers, whose dedication, commitment and valuable contributions have enabled their work to continue. But as this workforce ages, there’s a very real risk of a volunteer shortage that could hinder the operational capacity of charities across the country.

Engaging the next generation of volunteers is crucial for several reasons…

1

Sustainability

A regular flow of new volunteers helps to ensure that charities can continue to operate effectively in years to come.
2

Innovation

Young people naturally bring new perspectives and ideas, which can inject new energy into traditional approaches and drive progress.
3

Future leadership

Encouraging young people to volunteer today prepares them to take on leadership roles within these organisations tomorrow.
Indeed, volunteering is a hugely powerful tool for personal and professional growth. As well as offering a way to meet like-minded people and gain a sense of fulfilment by helping others, it offers young people a unique platform to develop practical skills that go beyond the classroom. Whether it’s conducting research, managing projects or engaging with diverse communities, volunteering equips the next generation with real-world experience that enhances their CVs and prepares them for future careers.

Volunteering also fosters a sense of responsibility and empathy. It can play a role in encouraging us to look beyond our immediate surroundings and understand broader societal issues. This awareness can inspire a lifelong commitment to social justice and serving their community, thus creating a generation of informed and compassionate leaders.

So, how can we engage more young people to volunteer?

1

Highlight the Benefits

Clearly communicate the tangible benefits of volunteering, such as skills development, networking opportunities and personal fulfilment. Emphasise how these experiences can enhance career prospects and provide a competitive edge in the job market.
2

Flexible Opportunities

Offer flexible volunteering options that accommodate busy schedules. Social Research Builders aims to provide a truly flexible approach, allowing volunteers to contribute remotely during hours that work for them. This flexibility makes it easier for students and young professionals to participate.
3

Leverage Technology

Utilise social media and digital platforms to engage with young audiences. Share inspiring stories, volunteer testimonials, and impactful visuals that resonate with the digital generation.
4

Mentorship and Support

Provide comprehensive training and ongoing support to ensure that young volunteers feel prepared and valued. Pairing new volunteers with experienced mentors can enhance their experience and foster a supportive environment.
Volunteering is not just an act of kindness; it's an investment in the future. By inspiring the next generation to volunteer, we ensure that charitable organisations continue to thrive and adapt in an ever-changing world. At Social Research Builders, we are committed to providing meaningful, flexible opportunities for young people to make a difference.
Find out more about how you can get involved here
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